Client: Shooju
Agency: Singleframe
Role: Design
Shooju
PROCESS
This project was part of Shooju’s rebranding campaign.
I was tasked to design backgrounds for the website as well as explore some possible animation ideas.
The slogan was “Working Invisibly to Give You Visibility”.
For this storyboard/styleframe images, I wanted to explore the idea of transparent building blocks, that stay out of focus, but give a strong foundation for the brand to shine.
The next set of images still focused on transparency, but I’ve also added some tactile materials as well as incorporated Shooju’s logo in some of them.
At the next stage, the client wanted to explore more streamlined design, with a different slogan. I consider these a transitional stage that helped us to achieve the final design in the next round.
The final one was based around Shooju’s logo, with streamlined shapes and abstract forms. Which gave us an opportunity to create different types of graphics needed for the website, while staying clean and stylish with a clear focus on Shooju’s brand.
