DESIGN+MOTION
Client: Personal Project
Role: Creative Direction, Design, Animation
Goal: Showcase product features, such as portability, 360 sound and wet resistance, color options, and the opportunity to use the product in different environments. Make it attractive to younger audiences, and create an atmosphere of fun and excitement.
BOSE PORTABLE SMART SPEAKER
PROCESS
It all started with a storyboard sketch.
When working on personal stuff I tend to start with pen and paper, doing a rough sketch of what I have in mind. Oftentimes times it allows seeing the animation in just a couple of minutes and understanding what will or won’t work. It may change during the actual process, but I feel that this step is crucial for me to have some anchor during the work.
The next step was modeling.
Since I haven’t found the model online, I modeled it from scratch in C4D. The shape is quite simple, so the whole process was straightforward. I decided not to texture it in Substance Painter, but instead made a few decals in PS and used Redshift overlay material for it.
At that moment I wasn’t sure about the final design, I had some ideas in my head, but I was eager to animate, so animatic turned out to be my next step. Usually, I prefer to work from design to animation, cause I feel that it’s a lot easier to work this way, so this case was an exception. The other thing I wanted to try was to make the whole scene in one take and make it seamless instead of cutting it into several scenes, which turned out to be a pretty bad decision, but I was able to overcome it with the use of layers and C4D Take system.
Funny enough, the last stage was the actual design. I’ve created a little mood board for each scene before going into the design process, which helps to stay grounded within a certain style instead of wandering through endless possibilities. I wanted to start with something fun and more abstract and continue into more realistic and define stuff.
